Local SEO for Law Firms

Be on the short list when someone needs a lawyer this week.

People choose a lawyer from the map pack and the first page of results, often on their phone. We build your firm's profile, practice area pages, and reviews so you make that short list.

Sample
  • Your BusinessOpen now · your city
    Call
  • CompetitorCloses soon
  • CompetitorOpen now
The searches that pay

Your customers search with the job already in mind.

These are the kinds of searches we track and build for. Your audit shows where you rank for each one in your own market.

Live searches
What we focus on

What moves law firms up the map.

  • Practice area pagesOne strong page per practice area and city, so the right cases find you.
  • Attorney profilesBios and credentials that build trust before the first call.
  • Reviews handled carefullyA review process built around your bar's rules on testimonials.
  • You approve everythingEvery page goes to you for review against your state bar's advertising rules before it's published.
  • Intake trackingCall tracking that shows which practice areas bring in consultations.
Sample
Listings checkName · phone · area
  • Google Business ProfileMatched
  • Apple Business ConnectMatched
  • Bing PlacesMatched
  • YelpMatched
  • FacebookMatched
  • Better Business BureauMatched
  • NextdoorMatched
  • Industry directoriesMatched
Where most law firms start

Authority, from $1,497 a month.

Authority fits most firms. Legal searches are competitive, and steady content and links are what move a firm up in crowded practice areas.

The math

If a typical signed case nets you $5,000, Authority pays for itself with about one signed case every 3.0 months, counting the setup fee over the first 6 months.

Authority

For competitive markets where the top three spots are crowded.

$1,497/ month
$997 one time setup
60 minute monthly strategy call
  • Everything in Growth, plus
  • 4 content pieces a month
  • Schema markup and technical fixes
  • Call tracking and a monthly lead report
  • 5 to 8 links or citations a month
  • Review monitoring and alerts
Start with a free audit
Questions

Common questions from law firms.

Do you follow bar advertising rules?

We write with your state's rules in mind, and every page goes to you for approval before it's published. You stay the final reviewer, because the rules apply to your license.

Can a small firm compete with the billboard firms?

Often, yes, in the map pack for your city and practice area, where location and reviews carry a lot of weight. The free audit shows exactly where you stand.

Curious where your firm ranks today?

Start with a free ranking audit. You'll see exactly where you stand, get a feel for how we work, and decide from there. If we're not the right partner for you, we'll say so.